A website audit is an important step in maintaining your website’s health. It will identify any issues that could cause your traffic to drop or your visibility in search engines to decrease. A website should be easy to navigate, clear about its core brand identity, and fast to search for and checkout products and services. It should offer the best user experience. You can perform an audit of your website by following these steps.

An on-page SEO audit will determine which factors influence search placement. These factors include your title tag and meta description as well as content. These areas should contain your keyword. Ensure that your website has the most relevant content for your audience. Make sure your site has the right links in its navigation. Optimize your keywords in meta descriptions. By optimizing your content, you can increase your chances of ranking higher in search engines.

When you conduct a website audit, make sure you focus on the pages that convert visitors into customers and leads. This will ensure that your website is user-friendly. For example, if you sell a product online, it is vital that your website design corresponds with the needs of your visitors. Conversion rates will increase if visitors find it easy to navigate through the pages. Your homepage and blog posts are the most important and trafficked.

An on-page SEO audit will reveal any problems with your website’s content. It can help you determine whether your audience prefers video or articles. It helps you determine if your content is valuable to users so search engines can crawl your site. As Google’s algorithm changes regularly, your content is crucial for SEO. An audit of your site can help you identify potential problems early and prevent them from affecting revenue and ranking. This will allow you to make the necessary adjustments for your website to get the best performance.

A comprehensive SEO website audit should focus on technical SEO and user experience. The architecture of your website should be clear and easy to navigate. No JavaScript or other scripts should block Google bots from crawling your website. If images are used, optimize the captions and alt text for each image. Lastly, the content on your website should be researched and updated to ensure that it is optimized for Google. The right content can help increase traffic and conversions.

If you’re selling website management services, a website audit is an excellent way to sell additional services. It’s easier to sell to existing clients. Offering a website audit is a great way to sign up a client for a monthly website care plan. Cross-selling complementary services is easier if the website hasn’t been maintained for over a year. It’s a win/win situation for everyone!